Mark O’Hara, President of Anderson Pest Solutions, is a pretty smart guy.
Origin had just helped Anderson create The Natural Choice® program, repositioning the company as the environmentally responsible choice in pest control. So, of course, we had to show the new Natural Choice graphic on the company trucks. During the process of redesigning the vehicles, Mark gradually led us towards integrating The Natural Choice design with the old logo. Which didn’t work. But he kept insisting. So we adapted the old logo to work with the newer graphics. Before long, the truck design had a completely different – and much better – logo than what was on the company letterhead. At which point Mark said, “Now put that on the business cards and letterhead.”
And that’s how you get a new brand identity program for the price of redesigning a truck.