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The Complete Cleaning Company needed a differentiating identity in the marketplace and called Origin after seeing the brand we created for JobGiraffe. We took their executive team through a comprehensive branding and repositioning exercise, including a thorough SWOT analysis. In the end, we updated their graphic identity and repositioned them for each of their target market segments. Unfortunately, as so often happens, there was dissention among the management team and a resistance to change. At this point, our designs and marketing strategy have not yet been implemented. But we are confident that eventually C3 will see the light and “clean up” their identity problem…