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A unique, not-for-profit organization based in Evanston, Illinois, Mather LifeWays is one of America’s leading continuing care providers for older adults.

As part of a total brand and identity project, Origin helped Mather LifeWays identify its position in the market, taking into consideration all of the aspects of the unique organization. The “Ways to Age Well” position was the result and is now part of Mather LifeWays DNA, showing up in everything the company creates. More than a strong brand identity, Ways to Age Well is a valuable internal branding tool, keeping the organization focused and aware of their mission.