Tactics must adapt to the market.
Remember newspapers? Trade magazines?
The marketplace of ideas and influential messages is constantly shifting. The Web changed everything. Your target audiences are influenced by a complex and often confusing world of images and sounds. People have increasingly greater ability to choose the media that reaches them. How do you get your message in front of people at the point when they’re actually thinking about your product?
The answer is knowing your audience and where they get their information. And being part of that interaction. To do that requires knowledge of the new media landscape; not just web sites and email marketing, but Web 2.0 relationships. Blogs. Facebook. Twitter. YouTube. Search engine marketing (SEM), remarketing and optimization (SEO).
We know that stuff (we’re Google Certified Professionals). And we can make it work for you.