• skYAS-034 ObsessedQualityAd-1
  • skYAS-034 ObsessedQualityAd-1
  • skYAS-034 ObsessedQualityAd-1
  • skYAS-034 ObsessedQualityAd-1
  • BL.AFD.01.Ver45.qxp
  • Port_Images_Yas_Ad-6

To communicate and reinforce the new “Drive for Quality” position, Origin created a series of ads showing a range of perspectives on extreme quality; everything from by-the-numbers statistics to Yaskawa’s attitude and dedication were explored in both straight-forward and humorous executions.