While Origin was working on the new corporate identity for CJBS, it became obvious that a new website would be required to complement the new graphic look and marketing position. The partners are the heart of any accounting firm and the partners at CJBS are great guys – real people who don’t fit the accountant stereotype. We decided that putting them up front, individually, talking about what they do best, was the right way to present the unique benefits of working with the firm. The result? Several new clients have specifically pointed at the website as the reason they decided to give CJBS a call.