The Condo Association for 55 East Erie, a luxury high-rise condominium building, located just steps from the heart of Chicago’s famed Magnificent Mile, wanted to rebuild their old website. On the surface, this appeared to be a simple job of stripping down their current website to its bare essentials. However, there was a major design component that required significant research and forethought before making any decisions. Origin had to select, coordinate, and direct a professional photography studio to update old, grainy photos at the client’s premises. Per the client’s request, Origin developed the site for easy configuration on the backend. The Association asked that the site be CMS-friendly, so Origin found a great WordPress theme we could tailor to the Association’s brand aesthetic.