Arcor, the largest company in Argentina and the third largest candy company in the world, was betting big on the introduction of its Whispers product during the Candy Show in Chicago. Origin was asked to plan the events and the promotion leading up to the launch and we went full out, renting the top floor of Sears Tower for a full Argentine fiesta, complete with tango dancers, three stations cooking and serving Argentine specialty foods, cases of Argentine wine, and of course , lots of candy. It was the party of the show and everybody important in the candy industry was there to help Arcor celebrate its entry into the US market.