Based on our success working with their Pet Products division, the American Colloid Company ask Origin to take on something entirely different; creating and branding a new line of consumer spa cosmetics made from volcanic clay. Working closely with the American Colloid marketing team, W&W created and developed the entire brand identity, from the name of the product to the logo and package designs, to the ads and collateral materials. Chineris is now being introduced and before long we’ll know the verdict; but the initial feedback from the market has been very positive and we’re sure Chineris will be a big hit for the company.