Concilium, the largest financial services company in Salt Lake City, had ambitious plans for expanding nationally. The company asked Origin to create its brand and identity and develop an advertising and marketing communications strategy. We were very successful in our initial efforts, with the identity program and first ads receiving extraordinary attention. Unfortunately, the company was the subject of a particularly nasty SEC investigation, and, well… they were nice people and we still send Christmas cards to the executives who are peacefully doing their time at that federal work farm in New York.