As one of Chicago’s oldest chain of flea markets it was time for a new approach to reach a younger audience of visitors and vendors. This required a new, strategic media and branding program, starting with a website that was not only informational but also functional towards building an online community of fans and vendors. Origin helped Swap-O-Rama expand their company vision by rebranding themselves as both a flea and farmers market. In the subsequent months after rebuilding their website Origin built Swap-O-Rama’s newsletter up into the thousands, developed a multi-tier media program including SEM, Radio, OOH, Street Flyers and more. Swap-O-Rama is now experiencing a new level of success with hundreds of vendor/newsletter signups coming in every month and a media program introducing a new generation of visitors to the Swap-O-Rama brand.